Are You Ready To Take Your Microgreens Business To The Next Level?     

Welcome To The Advanced Online Program Designed to Help Current Microgreens Business Owners Grow & Thrive!
 ***PLEASE NOTE:  This is an advanced Business Training for people who already grow and sell microgreens and wish to take things to the next level.  This program is NOT for learning how to grow!!  Beginners should take the Microgreens Business Online course first or along with this program.
In 2019, I began meeting with several other professional growers and community members in a monthly Microgreens Mastermind. 

The information that was shared was so incredibly valuable, that I knew right then, we NEEDED to create a new program to structure that priceless information in a way that was organized, clear to implement, and that provided accountability

That's where the idea for the Microgreens Business Accelerator (MBA Program) was born....

I reached out to Miche Warwick, fellow Mastermind member and owner of Flourish MicroFarm and Happy Hills Farm in Rossland, B.C., sharing my initial vision for this program.  

We both got so incredibly excited during our meeting, and we talked on and on about all the  potential for this program and what an amazing impact it could have on other growers.  

You see, most of the courses out there, including my own Microgreens Business Online Course, are designed to take you from complete newbie to growing confidently and making sales.  

But as we all know, business is complex, and there are sooooo many things to consider as you go from proven concept to long term sustainable business.  

It's not easy to survive and grow long term, and that's where detailed planning and expert-level knowledge comes into play. 

So, we closed down the Microgreens Mastermind, and decided to distill all that expert level knowledge into a new system that was super actionable, crystal clear, and provided ongoing accountability and support.  The result is this incredible new 6-month program!

Welcome to the all new Microgreens Business Accelerator (MBA) program! 
                                             This MBA Program Has 4 Goals:

1.  Help you get crystal clear about your long term vision (FOCUS)

2.  Help you know what concrete steps you need to take to fulfill that vision (ACTION)

3.  Give you the confidence and direction you need to find all the answers, tools, and resources you need to grow and thrive (CAPABILITY)

4.  Get you a 10-100x return on your investment as you build out a long term profitable and sustainable business (VALUE)


 Now, let me introduce you to some of the incredible farmers and business minds who (along with myself) will be transferring their hard-won knowledge straight to your brain! 

YOUR PROGRAM HOST:

Miche Warwick - Flourish MicroFarm & Happy Hills Farm - Rossland, B.C.
  • Growing and selling microgreens within our veggie farm business for 3 years
  • Canadian based farm business (British Columbia)
  • Developed a very successful CSA-style home delivery program for microgreens, that serves 50-60 household customers
  • Currently selling microgreens to 5 restaurants, 1 retail outlet, 2 farmers' markets and our weekly farm stand
  • Currently scaling up our microgreen production and separating it from our vegetable farm business. This scale up includes a commercial building rental, diversifying our customer base and expanding our delivery route to 5 new communities (increasing our number of customers 10 fold), the creation of a whole new brand, and growing 10-12 times more than what we have been growing.
  • Local food consultant well known in her region. Works with farmers and food producers particularly on marketing strategies, web design, content development, increasing success at farmers' markets, building direct to consumer relationships, and developing effective and successful CSA programs.
  • Manager of local farmers' market for 7 years
  • Farmers' Market manager mentor for the BC Association of Farmers' Markets
  • Awarded the 2019 Kootenay Business Top 40 Under 40 business award
  • Awarded the 2019 Trail District Chamber of Commerce 'Go Green' Business Excellence Award
  • Awarded the 2018 BC Farmers' Market Manager of the Year Award

WITH CO-HOST:

Don DiLillo - Finest Foods NY & DonnyGreens - Huntington, NY
  • Six Figure Microgreens Business Owner
  • Over 70 weekly home delivery customers
  • 6 health food store/retail customers
  • Participated in 9 total farmers markets
  • Over $2500 in weekly microgreens revenue growing 140+ trays/week
  • Experience growing sprouts, microgreens, and wheatgrass
  • Started in parents’ basement with only $3,000 and was net positive (and had outgrown the space) after 9 months
  • Has set up three total grow rooms from empty spaces to fully functional farms after outgrowing previous locations
  • Taught multiple presentations/classes on growing sprouts and microgreens (elementary, high school, college, meditation centers, farm classes)
  • Microgreens business educator on YouTube and Instagram
  • Developing software for microgreens farmers to streamline everything we do :)
  • Invented and owns two patents for a new sprouting system to encourage others to grow their own sprouts at home

AND SPECIAL GUEST:

Michael Braman - Brickhouse Growers - Orem, UT
  • sells to 30+ high end restaurants
  • 90% success sales rate when reaching out to new clients 
  • Has done weeks of over $5000 in microgreens sales
  • Will tell you how it is, open and honestly, no "beating around the bush"!
  • Michael will be focused on teaching you how to crush restaurant sales!

ADDITIONAL SPECIAL GUESTS

We are excited to welcome a couple other awesome microgreens business owners and an outside social media consultant (to be revealed soon!)
As you can see, these are some incredible Microgreens Farmers that have a wealth of knowledge to share with you.

Just imagine if you took one or two valuable tips per month you learned from these meetings and implemented them in your business...

How much could that be worth over the lifetime of your business?   $1000?   $10,000?   $100,000?  

These coaches have all the knowledge and tips you could ever need to start maximizing your farmers market, restaurant, home delivery, and grocery sales for the year's ahead!

What do you get for signing up?

The MBA Program consists of 3 main parts: 

  • Multi-part In-Depth Training: Each of the 6 modules features a 2 to 4 part video training. The first part is an in depth targeted summary of the lesson information with the host. The additional videos are supplemental training that expands or goes granular on certain topics. These additional videos include special hosts or guest hosts to provide further insight and expertise. All of the video training modules are also available to stream as audio mp3s, you you can listen or review the lessons while you work.
  • Step-By-Step Workbooks: Each module also features a full-length downloadable workbook that corresponds with the lesson materials. This workbook will walk you through what is discussed in the training, provide additional resources, and has sections you fill out with your own information. The workbook is designed to have you personalize all of the training materials to your specific situation and goals, so you come out of the program with a comprehensive manual covering the major parts of your business.  
  • Live Group Coaching & Community: Membership in the MBA program also includes membership into a private Facebook group for MBA participants only. Each month in the group will be focused around a different module topic from the course and will include a live coaching component with the host, co-host and possible other guests. 

Here is a breakdown of the training objectives and outcomes for each of the 6 modules:

Module 1:  VISION

- Learn how to create, or revisit and refresh, your business vision mission statement, vision statement + value statements 
- What they mean and how they guide your business operations
- Learn how to take a big dream and narrow its focus based on your realistic situation
- Assess where your business is currently at, and where you want it to go
- Acknowledge your current successes + “failures”/what isn’t working
- Determine what you want to continue, what you want to change + improve
- Create action steps to implement changes and improvements
- Create a “Vivid Vision” for your business, with guidance from Nate

Module Outcomes:
- A revisited + revamped Business Mission Statement & Business Vision Statement 
- Business Value Propositions
- A Vivid Vision document dated 3 years from now
- Short-term (to accomplish in 1-2 year) and Long-term business Goals (5 year goals)
- A short-term + long-term action plan to accomplish goals.

Module 2:  PLANNING

- Revisit all legal requirements for your business, and ensure everything is current
- Get all legal requirements, insurance, and regulations in order and completed
- Bookkeeping (including comparison chart for bookkeeping programs w/ pros + cons)
- Devise a realistic schedule for your business (Weekly, monthly, annual bookkeeping schedules)
- How to assess your books to understand if your business is on track with your annual profit plan
- How to figure out where you are making mistakes, and how to fix them
- Understanding your expenses
- Where and on what do you spend money to run a microgreens business?
- Where can you save money within your business?
- Data Collection
- Develop a system (or enhance your existing system) for tracking all of your numbers and data
- Learn to track and understand all crop growing data

Module Outcomes:
- Business legalities and insurance in place or up to date
- Business operations are in check with local health regulations
- Bookkeeping system is set up
- Sales + Expense sheets , Balance Sheet, Budget 
- Method/action plan to track expenses + purchases + receipts
- System in place for maintaining current records
- Develop a weekly, monthly and annual schedule for bookkeeping
- Purchase bookkeeping software + setup
- Data Collection system in place
- Understanding of why we track our numbers, and how this helps us

Module 3:  PROFIT

- Learn to understand all of your revenue streams
- Tips + techniques to boost your revenue within your current revenue streams
- 5 Strategies to increase revenue in the next year
- Learn how to understand your Cost of Production for each + every crop
- Cost of Production template for you to use for each crop
- Real-life Cost of Production examples :: Radish + Pea
- Using your cost of production numbers to determine your pricing plan
- Learn how to create monthly balance sheets so you can see precisely where your money comes in and how it goes out
- Learn how to spend less and earn more with simple, efficient techniques any grower can implement in their business
- Guest Grower: Don Dillilo

Module Outcomes
- Cost of Production template to be used for each of your crops
- Pricing Strategy
- Understanding of revenue + expenses and how to track your money in monthly balance sheets
- Tips for Increasing revenue + reducing expenses
- A snazzy Fresh Sheet that you can manipulate for each sales stream
- Guidance from pro grower Don Dillilo on how to increase profits

Module 4:  MARKETING

- Branding 101 - how to create the most effective branding for your business, and how to make changes + improvements to your existing branding 
- Resource: 8 Tips for successful branding from Small Farm Nation
- Brand Consistency + Recognition - it is a thing, and it increases sales!
- Effective Marketing, and 5 things you are doing that are a waste of time
- Social Media - the top 5 things to do, and the top 5 things to skip
- Email Marketing - why your business needs an email list
- How to grow your email list
- What to send out in your email newsletters
- How often to send out email newsletters
- At what point are you spamming your list
- How to convert your email newsletters into more $$$$
- Farmers’ Markets Inside + Out
- Understanding the true value of farmers’ markets
- Top 10 things you need to know to be successful at your farmers’ market
- Just because you didn’t make (enough) money, doesn’t mean you won’t!
- CSA’s + Subscription Programs
- The fastest way to rapidly increase your weekly, monthly, annual revenue
- Gaining subscription customers + keeping them
- What is a CSA? How can this earn you more money?
- How to manage pre-payment from customers

Module Outcomes
- Branding scheme for your business
- Annual marketing plan
- Social Media plan
- Defined revenue streams
- A plan + schedule for farmers’ markets
- a CSA or subscription program plan
- An email list, and a plan for how to use it

Module 5:  ACTION

- Assess your business as it currently stands, and gain an understanding of where you are at
- Use your vivid vision / your existing business vision to determine where you see your business going in comparison to your current status
- Use your understanding of your target market to identify potential new customers.
- Document the steps that need to happen to grow your business to where you want it to be
- Create a tangible, realistic action plan to accomplish each growth step.
- Learn strategies from expert growers on how to grow your business through subscription programs, restaurant sales, and farmers’ markets.

Module Outcomes:
- Sales Streams Deconstructed - Farmers’ Markets, Subscription/CSA Programs and Restaurants
- Current sales stream assessment
- Target goals for growth identified
- Potential new customers identified
- Growth Plan: Action strategy + timeline planned to accomplish growth goals (ie. short and long term goals that coincide with Vivid Vision)

Module 6:  EFFICIENCY

- Technique sharing to boost efficiency across day to day tasks in the grow room
-10 Tips to use your time more efficiently
- Developing system protocols to streamline your operations
- Create checklists for each process in your grow room, so you and all of your staff members know exactly how to do each task efficiently
- A peek inside grow room operations to see how we can become more efficient growers

Module Outcomes
- Create a Daily Task Binder equipped with streamlined step-by-step protocols for each grow room task
- Assess the 10 tips and tricks to see what you can implement in your grow room and come up with an action plan to support these changes and improvements.
- We will use our live Q+A and facebook group to address and troubleshoot problems and issues you are having in your grow room
 Take The Smart Business Owners Approach...

Stop wasting time, money, and frustration trying to figure everything out for yourself... and INVEST in learning and being coached directly from the BEST!!!
I'M SORRY, ENROLLMENT IS NOW CLOSED
Questions?
Q:  Wait, what is this offer again? 

A:  You are signing up to join an intensive business development program designed to help you make huge strides in your business - both in revenue and profit growth as well as ease of daily management. 

Q:  When will the lessons take place? 

A: You will receive access to the welcome module, bonus module, and first two lesson modules as soon as you signup. Additional modules will release each month. One topic per month will be the focus on the Facebook group community and live coaching sessions.  

Q:  What will the live coaching calls be like? 

A:  Miche and any guest growers or co-hosts will be reviewing or highlighting certain materials from that months topic, and you will be able to ask questions for further clarity and direction.  

Q:  Do I need a webcam or microphone? 

A:  No, you can simply ask questions and network in the chat box. You do need to have a Facebook account and have joined the Facebook Group associated with the MBA Program.  If you do not have a Facebook account, we suggest you create one just to access this program (you do not need to add friends or otherwise participate in Facebook outside the group if you don't want). 

Q:  What if I can't attend live? 

A:  The recordings will be left up in the group for anyone to view at a later time, and Miche will continue to monitor and answer comments throughout the month. 

Q:  Do you offer refunds if I am unsatisfied with the program? 

A:   Yes, there is a 30 day satisfaction guarantee. If you are not completely satisfied, just email us for full refund in the first 30 days after purchase.  

Q:  Can I join this program at any time, or is it only open a couple times a year? 

A:  It will only open up every 3 or 6 months, and the price will likely go up over time 

Q:   I have a different question that wasn't answered here, what do I do? 

A:  Please email your questions to nate@microgreensfarmer.com and we will try to get back to you as soon as possible, but we cannot guarantee to hold you a spot until we respond unfortunately - so you may want to sign up now just to be safe. 
Terms & Conditions | Privacy Policy
Copyright © 2017. All Rights Reserved.