- Branding 101
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how to create the most effective branding for your business, and how to make changes + improvements to your existing branding - Resource: 8 Tips for successful branding from Small Farm Nation
- Brand Consistency + Recognition - it is a thing, and it increases sales!
- Effective Marketing, and 5 things you are doing that are a waste of time
- Social Media - the top 5 things to do, and the top 5 things to skip
- Email Marketing - why your business needs an email list
- How to grow your email list
- What to send out in your email newsletters
- How often to send out email newsletters
- At what point are you spamming your list
- How to convert your email newsletters into more $$$$
- Farmers’ Markets Inside + Out
- Understanding the true value of farmers’ markets
- Top 10 things you need to know to be successful at your farmers’ market
- Just because you didn’t make (enough) money, doesn’t mean you won’t!
- CSA’s + Subscription Programs
- The fastest way to rapidly increase your weekly, monthly, annual revenue
- Gaining subscription customers + keeping them
- What is a CSA? How can this earn you more money?
- How to manage pre-payment from customers
Module Outcomes
- Branding scheme for your business
- Annual marketing plan
- Social Media plan
- Defined revenue streams
- A plan + schedule for farmers’ markets
- a CSA or subscription program plan
- An email list, and a plan for how to use it